Re-releasing old films is turning out to be a great formula in the Telugu film industry. Fans are relieving the nostalgia and are experiencing the euphoria of these blockbuster films once again.
Initially, Superstar Mahesh Babu set records with the special shows his industry hit Pokiri. Later, Power Star Pawan Kalyan fans broke that record through special shows of Jalsa.
Now, Nandamuri Balakrishna’s fans have broken all existing re-release records through the special shows of Chenna Kesava Reddy.
On the occasion of its 20th release anniversary, Chenna Kesava Reddy is being screened across the world. Especially the film has set the USA box office on fire.
Chenna Kesava Reddy was released in over 38 locations, and more than 100 shows were screened. According to the trade reports, the film collected more than $45k through these special shows. With this, Chenna Kesava Reddy broke the re-release records of Jalsa ($38k) and Pokiri ($16k). Nandamuri fans are elated to break all the existing records.
Directed by VV Vinayak, Chenna Kesava Reddy features Tabu and Shriya Saran as the female leads.